Meta’s AI Data Reveals the 7 Creative Traits Behind Top-Performing Ads
Learn how Meta’s analysis of 1.1 M ad creatives uncovers seven high-impact elements—vertical video, emotional hooks, and more—to maximise ROAS and conversions.
Meta’s New AI Ad Goals: Profit-Based ROAS & Incremental Lift Explained
Discover how Meta’s expanded AI ad parameters—profit-based ROAS, incremental attribution, and value rules—empower marketers to drive outcome-focused growth.
How Google’s AI Mode Is Redefining Search Ads in 2025
Learn how AI Mode and AI Overviews transform Google Search Ads, and discover actionable tactics—AI Max, Smart Bidding Exploration, feed optimization—to stay ahead.
How Marketers Are Tweaking Paid Search Strategies After a Year of Google's AI Overviews
Discover how marketers are refining paid search strategies after a year of Google's AI overviews to balance automation and human insight for optimal growth.
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