Meta Ads Value Rules: Optimize Bids for High-Value Audiences
Learn how to use Meta Ads Value Rules to prioritise profitable customers with smart bid adjustments for better ROI and campaign efficiency.
Meta’s AI Data Reveals the 7 Creative Traits Behind Top-Performing Ads
Learn how Meta’s analysis of 1.1 M ad creatives uncovers seven high-impact elements—vertical video, emotional hooks, and more—to maximise ROAS and conversions.
Meta’s New AI Ad Goals: Profit-Based ROAS & Incremental Lift Explained
Discover how Meta’s expanded AI ad parameters—profit-based ROAS, incremental attribution, and value rules—empower marketers to drive outcome-focused growth.
How Google’s AI Mode Is Redefining Search Ads in 2025
Learn how AI Mode and AI Overviews transform Google Search Ads, and discover actionable tactics—AI Max, Smart Bidding Exploration, feed optimization—to stay ahead.
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